Optume Tech

Digital Marketing strategy for publishers from manuscript to market success

Digital Marketing Guide: From Manuscript to Market

You can publish a brilliant book — but without Digital Marketing, it may never reach the readers who need it most. Today’s publishing world is no longer driven by bookstores alone. Discoverability happens online. Authors are brands. Readers research before they buy. From social media buzz to paid ads and optimized websites, Digital Marketing transforms […]

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Content Remediation Services: Modernizing Legacy Content

Digital content ages faster than most businesses realize. What worked five years ago may now be inaccurate, non-compliant, poorly structured, or invisible to search engines. That’s where Remediation Services play a critical role. Content remediation services help organizations modernize legacy digital content—making it accurate, accessible, SEO-friendly, and ready for today’s platforms. Whether you’re migrating to

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The ROI of Professional eBook Formatting for Higher Book Sales

Why eBook Formatting Is a Revenue Decision Many authors treat eBook formatting as a technical afterthought—but in reality, it’s a direct revenue driver. Readers judge your book within seconds of opening it. If text alignment breaks, fonts look inconsistent, or chapters don’t render correctly on different devices, readers don’t complain—they simply stop reading. Professional eBook

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Building Your Author Brand in 2026: Digital Marketing Tips for Writers

In 2026, writing a great book is not enough. Readers don’t just follow stories anymore—they follow authors. This is where Digital Marketing becomes a powerful tool for writers who want visibility, authority, and consistent book sales. Whether you’re a fiction writer, non-fiction author, poet, or blogger, building a strong author brand helps you stand out

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SEO Strategies for Publishing Companies to Boost Online Visibility

Why SEO Matters More Than Ever for Publishers In today’s digital-first ecosystem, SEO is no longer optional for publishing companies—it’s a growth necessity. With millions of articles, journals, books, and reports competing for attention, publishers must adopt smart SEO strategies to stay discoverable. From structured content to XML workflows and content conversion, modern SEO goes

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XML Conversion for Publishers: Streamline Your Content Management Workflow

Why XML Conversion Is No Longer Optional In today’s digital-first publishing environment, managing content efficiently across multiple platforms is no longer a luxury—it’s a necessity. Publishers are expected to deliver the same content seamlessly to websites, mobile apps, eBooks, learning platforms, and archival systems, often simultaneously. This is where XML Conversion becomes a game-changer. For

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The Complete Pre-Press and Typesetting Guide for Self-Publishing Authors

Why great books are made long before the “Publish” button If your book looks “almost professional,” this guide is for you You’veIf you’re self-publishing a book, Pre-Press & Typesetting are the two most overlooked stages that decide whether your book looks amateur or professional. Even great content can fail if layout, spacing, fonts, and print

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Your PDFs May Be Excluding Readers: Why PDF Accessibility Matters More Than Ever

If your PDFs look great but still generate complaints like “I can’t read this on my screen reader” or “This document is impossible to navigate”, you’re not alone.For publishers, educational institutes, authors, and channel partners, PDF accessibility has quietly become one of the biggest risks in digital publishing—and also one of the biggest opportunities. This

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Stop losing readers to bad PDFs: The complete (but readable) guide to eBook conversion — PDF → EPUB (and beyond)

If you’re a publisher, educational institute, channel partner, or author tired of seeing richly designed PDFs collapse on small screens, this guide is for you. I’ll walk you — plainly and quickly — through why converting to EPUB matters, which EPUB type you need, how pros do it, and a checklist you can use right

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Why PDF Accessibility is No Longer Optional: Compliance, Inclusivity, and Smart Remediation

Picture this: you’ve just finished creating a detailed report, brochure, or training manual. It looks perfect in PDF—fonts are crisp, layout is preserved, and you’re confident it will appear the same on every device. That’s exactly why PDFs have become the global standard across industries, from education and publishing to government and corporate training. But

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